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Law Firm
Marketing Services

Law Firm Marketing Services

We're Your Marketing Partners

Do you know the differences between SEO, PPC, SEM, HTML, SSL, and all the other marketing and web design jargon you may have come across? If not, don’t worry because our law firm marketing services are here to help! Marketing is a critical component to any business, even the business of practicing law. If you don’t have a clear brand and identity, a robust web presence, and an optimized website, then your clients will not be able to find you. 

Let us partner with you to establish a Marketing plan that can help your company generate the client leads you need to support your strategic goals. We can help with your brand identity development, build a custom website, create a comprehensive marketing plan, and provide strategic Marketing consulting to ensure all details of your marketing are covered.

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Learn how our law firm back office services can increase your law firm’s profitability.

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Brand Identity

Branding is about the promise of a distinct, memorable experience. It’s not just a logo, tagline, product or service. In today’s business environment, your brand is critical to your success as a service provider. Our fixed fee Brand Identity package includes:

  • Brand Discovery meeting to get to know your business and client base.
  • Brand Strategy unique to you that will present the service promise you want to communicate to your clients.
  • Identity Package with 3 logo design options, tagline development, colors and typography, business card template, and letterhead creation (additional design work for banners, brochures and other marketing collateral can be requested and priced as needed)
  • Brand Guidelines document to use in your business to maintain the strength and consistency of your brand standards.

Web Design

A customized website is a crucial business development tool for your firm that not only conveys vital information about your firm and your employees, but also serves a visual representation of your brand. First impressions count. Not having a website – or just as bad is having a poorly designed website – makes a law firm seem dated and irrelevant. Legal Back Office offers distinctive and user-friendly web design services that are entirely customized to your practice to build credibility and legitimacy to your potential clients.

Through a thorough, multi-step process, Legal Back Office will learn about your firm, your brand, and your values in order to build an optimized WordPress website within two months. A tailored sitemap and wireframe designs will serve as visual blueprints of your new website incorporating your feedback before the website launch ensuring you are a partner throughout.

Digital Marketing for Law Firms

Customized Law Firm Marketing Plans

Tired of overspending on advertising and not getting results? Need more legal clients and don’t know where to start? Frustrated with your typical marketing agency pitches? Your law firm growth is dependent on a strategy, and the power of a holistic marketing plan can launch your business forward in a significant way.

Legal Back Office develops unique, custom, and comprehensive marketing plans that go beyond the cookie cutter sales calls you’re used to receiving. Our plan includes

  • Audience/Target Market defined
  • Marketing objectives in relation to firm goals
  • Messaging summary
  • Value Proposition statements and keywords for your firm
  • Analysis and recommendations in the areas of Digital Advertising, Content Marketing, Social Media, Traditional Advertising, and Social Engagement/Networking
  • Detailed 12-month budget
  • Implementation and campaign calendar timeline

Contact us to start the discussion about how to harness the power of a focused marketing plan that the legal industry has yet to fully capitalize on!

Law Firm Marketing Frequently Asked Questions