The COVID-19 crisis has forced businesses to pivot in a number of ways, but one of the most universal across industries is the use of technology to replace face-to-face interactions.
While this definitely has a major impact on attorneys – court houses shutting down makes it difficult to resolve open cases – it has also opened the door for attorneys to get creative and innovative with how they stay connected with clients.
In our latest Law Firm Leadership Collaboration Circle, we discuss the ways law firms have implemented tech to stay in touch with current clients, as well as find new business.
Using Technology To Replace In-Person Client Development
Attorneys often rely on in-person networking and meetings for business development; however, the COVID-19 pandemic has made those opportunities all but impossible.
Fortunately, there are a number of ways you can still connect with current, former and potential clients using digital tools and resources.
Apps like Zoom and Microsoft Teams make it easier than ever to stay connected with clients even when you can’t meet face-to-face.
Most of us have likely taken advantage of video conferencing already but finding creative ways to use Zoom like digital happy hours with team members or hosting informational webinars for clients can help you take it to the next level.
Develop Resources/White Papers
With courtrooms closed, many attorneys are finding themselves with more time on their hands than they are used to, which is the perfect opportunity to showcase your expertise.
Developing informational white papers or other resources is a fantastic way to demonstrate value to clients now, and in the future. Your informational resource can be used for a variety of marketing purposes from lead generation to client development.
Take advantage of the extra time you have now because it is not going to last forever.
Offer Free Consults
Another option if you find yourself with more time on your hands than available work is to offer free 15- or 30-minute to help increase business development leads for both former and prospect clients.
Utilizing phone or video conferencing will allow you to continue business development from your remote workspace and is a great way to replicate in-person networking.
If your firm has attorneys needing to fill hours, promote free consultations on your website and social media to start filling the gaps left by a lack of traditional in-person opportunities.
‘Make A Lonely Client A Known Client’
Finally, one of the most powerful tools in your toolbox is (almost) always within arm’s reach: Your phone.
We have become accustomed to interacting with clients and business partners through email, but now that we don’t have face-to-face interactions to put a voice and face to a contact card, your phone is a critical tool for staying in touch with clients.
Take the time to reach out and talk to your clients and referral partners – particularly those who you haven’t had a chance to connect with in a while.
It doesn’t even have to relate to their current or past casework; many have been dealing with isolation for weeks and just talking about anything can make a world of difference.
Be sure to join us for our next Law Firm Leadership Collaboration Circle as we discuss conflict resolution during the COVID-19 crisis.